Professor Jan Jerschina, the founder of the CEM Institute.

Studies in the sociology and methodology of social and market research at Jagiellonian University in Poland, Columbia University in New York and the University of Chicago. Postgraduate studies at the University of Chicago, mathematical sociology and methodology of public opinion and market research under Prof. James Coleman (at the time he was the Director of the National Opinion Research Center). Senior Fulbright Scholar at Columbia University, affiliated with Prof. R.K. Merton. Publications: 12 books and 128 articles on sociology and economics, financial market research and the methodology of market research. Awards: Martin Buber Award for the organisation of international research.


Elżbieta Lesińska, MA in Sociology, Jagiellonian University in Kraków (1994).

Postgraduate Studies: "An Information Society", Jagiellonian University, Faculty of Physics, Astronomy and Applied IT (2010). She has been working as a market researcher since 1992 and has participated in many projects in both market and social research. She has experience in all research stages and specializes in quantitative research and data analysis as well as project designing and supervising.


Mariola Fulbiszewska, sociologist, graduate from Jagiellonian University in Kraków.

Additionally she completed Management and Business Studies in the Economy Department at Jagiellonian University. She is a specialist in quantitative research and analysis. She has been working as a market researcher for over 15 years and has gathered experience in different types of studies and areas. She also has experience in managing and coordinating international projects (e.g. Czech Republic, Hungary, Slovakia, Romania, Croatia, Bosnia and Herzegovina, Greece).


Lukasz Pytlinski, sociologist, graduate from Jagiellonian University.

Lukasz has been working in market research for over 11 years. He specializes in public opinion research as well as in market research. He has experience in moderating focus groups and in-depth interviews with different types of respondents. Lukasz is skilled in conducting projects in different fields, such as health care, food, beverages, automotive, media and business to business. He has conducted many training courses in the field of social and market research methodology.


Dominika Lalik-Budzewska, a specialist in qualitative research and analysis.

Graduate from sociology and cultural studies at Jagiellonian University in Krakow (2005). She has been working as a senior specialist in CEM Qualitative Research and Fieldwork Department for many years. She performs the functions of a project manager, as well as also moderating focus groups, ethnographic observations and in-depth interviews. She also specializes in interviews with so called 'difficult respondents' (physicians, managers, etc.), as well as with respondents requiring a special approach (children and teenagers, elderly people, patients).


Alicja Sekuła, a project manager.